Will Apple be a Great Company

The title seems bombastic and I don't have a plan write a complete paper with this title. It came into my mind when I read the book From Good to Great.

There are plenty of evidence supporting that Apple is great companies. It looks like a superstar among technology companies. Macintosh transformed the way we use computers; iPod changed the way we enjoy music; iPhone redefined what a cellphone should be. With all these innovations, Apple brings continuous revenues for investors. It is a great success in terms both of technology and profitability. No one company has ever attracted so much attention since 1970s.

It seems no doubt that Apple was and is a legendary company, however our question now is "will Apple be a great company"? The past success of Apple should give substantial credit to its founder Steve Jobs. His pesonal vision dominated the development of Apple. His influence was so profound that Apple suffered ten years loss during Jobs was out. Luckily, Steves returned and Apple re-emerged.

However, there is a mounting danger that Apple has to face. Steve suffers from health problems and eventually Apple has to evolve without Steve someday. Jim Collins reported in his research of so-called "good to great" companies that great companies usually benefited from so-called "level 5 leaders", who "build enduring greatness through a blend of personal huminity and professional skills" and "set up their successsor for even greater success in the next generation".

While Steve Jobs himself is a superstar leader, he seems to fail to set up a sustainable development framework for his successors. When Jobs announced in Janary he would leave for a period, the stock price of Apple plumpted several points. Investors and analysists shared the concern the Apple without Jobs will not be as successful as it is now. Apple's situation looks like that of Kingdom of Shu of the Three Kingdoms period in the history China. When the founder of Shu, Liu Bei, was alive, Shu was able to recruit great people and eventually held the
Xichuan district. But once Liu Lei was dead, the Kingdom of Shu collapsed within a generation.

What will be the fate of Apple in the future? Apple still have time to find an answer but the time seems very limited.